Offering Affordable Housing Solution for Millennials
Helping address the housing crisis for the under-35 generation
Focusing on providing affordable housing options that fit the needs and wants of millennials, who make up 35% of the company's current customer base.
In a demographic, millennials also share different obstacles to obtaining home ownership than those who came before them. For instance, according to the Harvard Joint Center for Housing Studies (HJCHS), many first-time home buyers possess the household income to qualify for home ownership, but struggle to save money for a down payment due to lingering debts from student loans and other debts. This combined with a low supply of available, affordable houses and a high pool of active buyers is driving up prices and competition. As a result, more millennials are choosing to rent or live with their parents. According to the U.S. Census Bureau, the share of millennials in 2015, or adults born between 1982 and 2000, is over 25 percent of the population. At 87 million strong, millennials are the largest generation in history according to HJCHS.
We provide an affordable housing solution that fits within the budget of millennials, while not sacrificing on quality or amenities. Manufactured homes are affordable, stylish, energy efficient and customizable – the perfect solution for such a unique generation."
Millennials have housing preferences that differ in many ways from other generations. According to the Census Bureau, the median size of a new single-family home declined by 2 percent in 2016. While this is a modest decline, it is the first time since 2009 that the median size has declined. Millennials are also focused on having homes that are energy efficient. We provide homes with energy efficient options such as programmable thermostats, upgraded insulation, double paned UV windows and sealed duct work.
"This is a forever home, this is it," explained Robert Woody, a millennial homeowner. "This is the best that we would want. We've got it made."
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8011659-clayton-affordable-housing-for-millennials/